Health and Wellness

We have simplified the food label by providing an easy-to-use Nutrition Rating. Items receive a Nutrition Rating (1-100) based on an assessment of their nutrition content. Foods with higher ratings offer more nutritional value. OptUP can help you answer the question "Is this healthy?" To check Nutrition Ratings as you shop, look for the nutrition information on each product page.

Driven by knowledge from our team of expert Registered Dietitians, OptUP’s Nutrition Ratings leverage data science, nutrition information, and machine learning to provide a score from 1-100.

In order to compare foods equally, foods are rated based on 100g of solid food or 240ml of beverages.

Ratings tend to INCREASE from foods high in:

• Fruits
• Vegetables
• Nuts
• Whole grains
• Protein
• Fiber
• Healthy fats

Ratings tend to DECREASE from foods containing more:

• Added sugar
• Sodium
• Calories
• Unhealthy fats

Better for You options are similar but healthier and higher-rated versions of the foods and beverages you’re already shopping for. We include recommendations for similar products that make it easy for you to swap. Better for You options have higher OptUP nutrition ratings than the original item you were viewing. These suggestions have a healthier balance between more positive attributes, such as whole grains or fiber, and attributes that should be consumed mindfully, like added sugar or sodium.