Harris Teeter recognizes LGBTQ+ community, celebrates Pride month

Company partners with suppliers to support LGBTQ+ community

Matthews, N.C. – Harris Teeter is proud to recognize the LGBTQ+ community and celebrate Pride month. During the month of June, the Company will honor the LGBTQ+ community’s past and reflect on the inspiring successes that have advanced equality for all.

The Company’s celebration of Pride month furthers its commitment to building an environment of inclusion where every associate and shopper is treated with respect and appreciation for the qualities that make each of us unique.

Through supplier programs and partnerships, including Pride-themed product packaging and supplier-sponsored donation programs, Harris Teeter is increasing visibility and support for advocacy organizations to advance equality for the LGBTQ+ community.

P&G Can’t Cancel Pride

Harris Teeter is partnering with P&G to support Can’t Cancel Pride, a program established in 2020 and dedicated to promoting visibility and raising funds for diverse LGBTQ+ communities impacted by COVID-19. Harris Teeter has also partnered with P&G to donate $25,000 to CenterLink, a nonprofit serving LGBTQ+ organizations worldwide.

Johnson & Johnson CARE WITH PRIDE

Additionally, through Johnson & Johnson’s CARE WITH PRIDE® initiative, for every Johnson & Johnson Consumer Health CARE WITH PRIDE® item purchased at participating retail stores, Johnson & Johnson will donate $1* to Family Equality, a nonprofit organization committed to advancing legal and lived equality for LGBTQ families, and for those who wish to form them, through building community, changing hearts and minds, and driving policy change.

*Minimum donation of $85,000; maximum donation of $100,000.

Vizzy Human Rights Campaign

In its beer and wine department, Harris Teeter will offer limited edition Vizzy Hard Seltzer Pride Pack, made in partnership with the Human Rights Campaign®, the nation’s largest LGBTQ civil rights organization. To celebrate all LGBTQ+ identities, Vizzy will also donate $1 million to support the Human Rights Campaign®.

Barefoot Bubbly Pride Package

As a proud ally of the LGBTQ+ community for 30+ years, Barefoot continues to show love, support, and strive for equality, greater representation and inclusiveness of the LGBTQ+ community. $1 proceed per case sold of the Barefoot Bubbly Pride Package is donated to Free Mom Hugs and the National Center for Transgender Equality**.

Free Mom Hugs is a nonprofit organization dedicated to educating families, church and civic leaders, encouraging them to not only affirm the value of the LGBTQ+ community but celebrate with them.

The National Center for Transgender Equality advocates to change policies and society to increase understanding and acceptance of transgender people.

**To be divided equally between the two charities up to $100,000 for cases sold between March 1, 2021 and January 31, 2022; excluding California.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com/ for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

About Johnson & Johnson

At Johnson & Johnson, we believe good health is the foundation of vibrant lives, thriving communities and forward progress. That’s why for more than 130 years, we have aimed to keep people well at every age and every stage of life. Today, as the world’s largest and most broadly-based healthcare company, we are committed to using our reach and size for good. We strive to improve access and affordability, create healthier communities, and put a healthy mind, body and environment within reach of everyone, everywhere. We are blending our heart, science and ingenuity to profoundly change the trajectory of health for humanity. Learn more at www.jnj.com. Follow us at @JNJNews.

About Vizzy Hard Seltzer

Vizzy is the first hard seltzer that contains antioxidant vitamin C from acerola superfruit, and it comes in two delicious variety packs in addition to the lemonade flavors. Vizzy Variety Pack 1 and Variety Pack 2 flavors are 5% ABV, have 100 calories and 1 gram of sugar per 12 oz serving, and are certified gluten-free. Vizzy Lemonade flavors are 5% ABV, have 100 calories and 0 gram of sugar per 12 OZ serving, and are certified gluten-free. To learn more about Vizzy Hard Seltzer, visit vizzyhardseltzer.com or follow the brand on Instagram and Facebook @vizzyhardseltzer and Twitter @vizzyseltzer.

About Barefoot®

Barefoot®, the #1 selling wine brand in the world with a long history of inclusivity, has remained a proud ally of the LGBTQ+ community since 1988, making its first donation to an LGBTQ+ charity, the Golden Gate Business Association of San Francisco. Each year, Barefoot sponsors over 200 LGBTQ+ events around the globe. Additionally, Barefoot is continually recognized as one of the best places to work for LGBTQ+ equality. To learn more about how purchases support #MarchOnward for equality, visit barefootwine.com/lgbtq.

Barefoot®, the most awarded wine and bubbly brand in U.S. competitions, can be found worldwide bearing the fun and iconic footprint label. Barefoot offers 20 types of still wine available for an SRP of $6 for 750 mL bottles, $11 for 1.5-liter bottles, $19 for Barefoot On Tap 3L Box, and $5 for Barefoot Wine-To-Go. Barefoot Bubbly® sparkling wine offers 11 different styles of bubbly and special packaging collections, with an SRP of $9. Barefoot® also offers wine-based spritzer cans made in a fizzy and light wine style with added hints of fruit flavor. Barefoot Spritzer™ has seven flavors — available in 8.4 oz. cans nationwide, with an SRP $8 for a four-pack and $2 for singles. Barefoot Hard Seltzer comes in 6 flavors and is one of the only wine-based hard seltzers on the market! With 70 calories per 8.4 oz can, and an SRP of $8 for a four-pack.

Harris Teeter, with headquarters in Matthews, N.C., is a wholly-owned subsidiary of The Kroger Co. (NYSE: KR). The regional grocery chain employs approximately 35,000 associates and operates stores in North Carolina, South Carolina, Virginia, Georgia, Maryland, Delaware, Florida and the District of Columbia.

Media Contacts:

Harris Teeter: Danna Robinson, drobinson@harristeeter.com, 704-844-3904

Nicole Case, ncase@harristeeter.com, 704-844-3209

P&G: Brent Miller, miller.br.4@pg.com, 917-423-5338

Johnson & Johnson: Holly Derrick, hderrick@its.jnj.com, 215-479-8632

Zach Langway, zlangway@its.jnj.com, 202-642-1563

Vizzy: Rachel Dickens, Rachel.Dickens@molsoncoors.com

Barefoot Bubbly: Chelsea Berardicurti, Chelsea.Berardicurti@ejgallo.com, 332-999-7593