We believe that eating healthy should be simple—that’s why we created the OptUP™ Program to help make informed grocery shopping easier. Our goal is to simplify the process of choosing nutritious options, starting with a better understanding of what’s in your cart today. Our registered dietitians, who are experts in evidence-based nutrition science (and total foodies themselves), bring their knowledge straight to your fingertips with the OptUP™ Program, making it easier to eat well and feel great.
We’ve partnered with bitewell to introduce the FoodHealth Score, a simple rating system that scores foods from 0-100, offering a quick snapshot of their nutritional value. Choosing items with a higher FoodHealth Score will boost your overall OptUP™ Program Score. It’s an easy way to shop healthier, on your terms.
FoodHealth Score
Developed by bitewell's team of registered dietitians and data scientists, the FoodHealth Score rates items from 0 to 100. The higher the score, the more nutritious the food. To find the FoodHealth Score while shopping, simply check the product page online. It’s a quick and easy way to spot healthy options without having to read every label!
How is Food Scored?
The FoodHealth Score analyzes a food's ingredients and nutrition facts to calculate a score. The score is based on two primary factors:
Ingredient Quality – The type and quality of ingredients used in the food.
Nutrient Density – The amount of beneficial nutrients, like fiber and protein, relative to the calories.
OptUP™ Favorites
Explore our dietitians' top picks, all with high FoodHealth Scores!
OptUP™ Score
The FoodHealth Scores from your recent purchases are used to calculate your OptUP™ score. You can use your OptUP™ score to better understand the nutritional value of your purchases while tracking them over time. Simply use your Shopper’s Card when buying groceries at one of the Kroger Family of Companies then visit Nutrition Insights to analyze your purchases. Unlike other tools that help you track progress, there’s no tedious logging of food required.
Aim for an OptUP™ Score above 600
Our nutrition scoring system classifies products as red, yellow or green options to help you balance your cart and find more nutritious foods faster. Our team of expert Registered Dietitians recommend aiming for an OptUP™ score above 600 to help guide balanced eating. Some of the items you want may be in the red category; save that portion of your cart for the things you really love. Strive for choices that are better for you in the green category when you’re willing to be more flexible and try new things.
Green (Items Scored Between 71-100):
Eat more of these foods! They tend to be lower in saturated fat, sodium, sugar and calories, and are typically higher in fiber, protein, unsaturated fat, fruits, vegetables, nuts and whole grains. Guideline: 50% or more of your cart.
Yellow (Items Scored Between 41-70):
These foods fall somewhere in the middle. They may be higher in saturated fat, sodium, sugar and calories and may be lower in fiber, protein, unsaturated fat, fruits, vegetables, nuts, and whole grains compared to green foods in the same category. Guideline: 40% of your cart.
Red (Items Scored Between 1-40):
Enjoy these foods mindfully and in smaller portions. These foods may have more saturated fat, sodium, sugar and calories and are likely lower in fiber, protein, unsaturated fat, fruits, vegetables, nuts, and whole grains. Guideline: 10% or less of your cart.
Green (Items Scored Between 71-100):
Eat more of these foods! They tend to be lower in saturated fat, sodium, sugar and calories, and are typically higher in fiber, protein, unsaturated fat, fruits, vegetables, nuts and whole grains. Guideline: 50% or more of your cart.
Yellow (Items Scored Between 41-70):
These foods fall somewhere in the middle. They may be higher in saturated fat, sodium, sugar and calories and may be lower in fiber, protein, unsaturated fat, fruits, vegetables, nuts, and whole grains compared to green foods in the same category. Guideline: 40% of your cart.
Red (Items Scored Between 1-40):
Enjoy these foods mindfully and in smaller portions. These foods may have more saturated fat, sodium, sugar and calories and are likely lower in fiber, protein, unsaturated fat, fruits, vegetables, nuts, and whole grains. Guideline: 10% or less of your cart.
Better for You Options
Wondering how to improve your OptUP™ score? Look for choices that are better for you, which are higher rated versions of the foods and beverages you’re already shopping for! Simply tap on a product and look within the Nutrition Information section. The key to choosing nourishing foods is finding the right balance of foods you love to eat. Select choices that are better for you when you’re willing to make a change.
Why Use OptUP™?
Research has shown that a healthy eating pattern, focused on a variety of nutrient-dense foods, can improve health. OptUP™ removes the guess work when asking “Is this healthy?” It makes focusing on healthier foods simple and fun, all while keeping taste in mind.
